Style of Business Letter
1. Business letters may be written in any of the following styles:
a) Full block.
b) Block.
c) Semi-block.
d) Indented.
e) Simplified.
f) Hanging-indented.
The full block style has all the letter elements flush with the left margin. It is asymmetrical because there are wide white spaces on the right. It differs from the simplified style in the sense that the salutation and the complimentary close are absent in the latter.
The modified block style, the semi-block style, and the hanging-indented style share the same format, that is, all the letter elements, except the salutation, complimentary close, and signature (which are begun at the center) are flush with the left margin. The three differ in paragraph indention: the modified block has no indention, the semi-block style has a normal or standard indention, while the hanging-indented style, as its name suggests, has a hanging indention. The indented style has most of its elements indented.
A. Full Block Format
The Full Block business letter layout is the easiest to format. Here everything starts at the left margin, in the fact that no tabs are needed. This style is efficient and businesslike. No wonder it has become so popular.
Setting up a block
style letter is quite simple, since every line starts flush with the left
margin.
To format a business letter in block style:
1. Return Address
If your stationery has a letterhead,
skip this. Otherwise, type your name, address and optionally, phone number.
These days, it’s common to also include an email address.
2.
Date
Type the date of your letter two to six lines below the
letterhead. Three are standard. If there is no letterhead, type it where shown.
3.
Reference
Line:
If the
recipient specifically requests information, such as a job reference or invoice
number, type it on one or two lines, immediately below the Date.
4.
Special
Mailing Notations
Type in all
uppercase characters, if appropriate.
5. On-Arrival Notations
Type in all
uppercase characters, if appropriate. You might want to include a notation on
private correspondence.
6. Inside Address
Type the
name and address of the person and/or company to whom you’re sending the
letter, three to eight lines below the last component you typed. Four lines are
standard.
7. Attention Line
Type the
name of the person to whom you’re sending the letter.
8. Salutation
Type the
recipient’s name here. Type Mr. or Ms. [Last Name] to show respect, but don’t
guess spelling or gender.
9. Subject Line
Type the
gist of your letter in all uppercase characters, either flush left or centered.
Be concise on one line.
10. Body
Type two
spaces between sentences. Keep it brief and to the point.
11. Complimentary Close
What you
type here depends on the tone and degree of formality.
12. Signature Block
Leave four blank lines after the
Complimentary Close to sign your name. Sign your name exactly as you type it
below your signature. Title is optional depending on relevancy and degree of
formality.
13. Identification Initials
If someone typed the letter for you,
he or she would typically include three of your initials in all uppercase
characters, then two of his or hers in all lowercase characters.
14. Enclosure Notation
This line tells the reader to look
in the envelope for more. Type the singular for only one enclosure, plural for
more.
15. cc
Stands for courtesy copies (formerly
carbon copies). List the names of people to whom you distribute copies, in
alphabetical order.
B.
Block Format
In block letter style, standard punctuation is placed
after salutations and in other headings. Open punctuation, however, refers to a
modification of style where all nonessential punctuation is omitted. A few key
factors will help you understand block style format and the difference that
open punctuation makes
1. Block
Format Headings
In block letter
format, all text is flush with the left margin. The sender's address is written
at the top of the page, unless the letter is written on letterhead. After the
sender's address or logo, a space is entered, followed by the date. After the
date, another space is entered, and the recipient's full name and address are
typed. For example: Joe Smith 123 Pine Road Fayettville, Georgia 33889 July 16,
2012 Mr. Richard Jones 456 Oak Lane Farmville, Georgia 33888 If you are using
open punctuation, omit the punctuation from the address lines and write the
addresses in all capital letters. For example: JOE SMITH 123 PINE ROAD
FAYETTVILLE GEORGIA 33889
2.
Salutation
In block letter
style, the salutation should begin with "Dear" and should be followed
with the proper prefix and last name of the recipient. Although many letter
writers are used to following a salutation with a comma, the salutation is
followed by a colon in block letter format. For example: Dear Ms. Smith: In
open punctuation, the colon is omitted because all punctuation is left open on
headings and salutations. For example: Dear Ms. Smith Because the colon is not
essential after "Smith," the punctuation mark is omitted.
3.
Letter Body
The body of a block letter is written in single-spaced
paragraphs aligned to the left margin. A single space is placed between
paragraphs. Even in open punctuation, periods and commas are still necessary
within paragraphs to separate sentences. However, if you include a list of
bullet points in the letter, omit the punctuation. For example: Mrs Smith: Your
recent order has been shipped. It will arrive on July 28th. Your order contains
the following items: three end tables two dining chairs one lamp one table
setting Because punctuation was necessary for meaning within the sentences, it
was included. Punctuation was omitted from the list because the spacing makes
it clear that the items are separate.
4.
Closing
In the closing of a block style letter, a formal
salutation is again aligned against the left margin. In regular block format, a
comma is placed after the closing. For example: Sincerely, Mark White In open
block style, the comma is omitted because the space indicates the necessary
separation between words. For example: Sincerely Mark White
C.
Semi-Block Format
The Semi-Block style's return address, date,
complimentary closing and the signature line are at the center of the paper, or
rather to the right of center. Everything else is flush with the left margin.
Most of us are comfortable with this business letter layout as it has
traditionally been the most commonly used.
Semi-block style is characterized by certain parts of
the letter being offset. This is usually the header, where you put your name
and address. Also, it includes the date and the signature line at the bottom of
the letter. These two elements should be aligned with one another, though they
are offset from the rest of the letter.
Example
:
D.
Indented Format
In
case of the indented/semi-block layout the paragraphs in the body are indented
one tab stop. So, you need to use two tabs: one for the indented paragraphs and
one for the return address (again, in case no letterhead is used), date,
complimentary closing and signature line. Dixie thinks this style is a little
outdated. On the other hand, most of us are comfortable with it and a lot of
companies still use it. This is how it looks:
E.
Simplified Format
1.
Definition
The simplified style business letter is a
variation of the full-block and semi-block letter formats. Business
professionals take you more seriously when you format your written
communications using one of these formats. A personal letter format is
acceptable for writing to a friend, but using this format when you are sending
a communication to another business owner can make you look unprofessional.
2.
Comparison
Simplified-style business letters contain
all the same elements as the full-block and semi-block letters. Like the
full-block format, the simplified format left-justifies every line except for
the company logo or letterhead. The date line is either slightly right of
center or flush with the center of the page. Letters written in the simplified
format have fewer internal sections, such as the body, salutation and date
line.
3.
When it is Useful
Using the simplified style is the most
useful at times when you don't have a recipient's contact name. Because the
simplified style does not require a salutation, you don't need the person's
name. The simplified format does away with unneeded formality while maintaining
a professional approach.
4.
Formatting
Set up the margins for the simplified
format letter. The right and left margins should be 1 1/4 inches and the top
and bottom margins should be 1 1/2 inches. The date of the letter should be
placed six to 10 spaces under your company's letterhead. Position the
recipient's name, if available, the company name and full address two to four
spaces below the date of the letter. Two spaces below this address, type in the
subject of your letter in all capital letters. Do not include an opening
salutation. Begin the first paragraph of your letter two spaces below the
subject line. Single-space each paragraph and place a full space between
paragraphs. End with a closing salutation, such as "Sincerely yours,"
then, five spaces below the salutation, type your name in all capital letters.
Immediately under your name, write down your title, again, in all capital
letters. Two spaces under your title, type your initials. If your office
assistant types your correspondence, she should add a forward slash and her
initials in lower-case letters. If you are including an enclosure, type
"Enclosure" two spaces below the initial block.
The simplified letter is often used for mass mailings.
·
Instead of a salutation, use a heading.
·
Leave 2 spaces above and below this
heading to set it apart.
·
Instead of a closing, write your
signature.
· Put
your name and title on the same line and in capital letters below your
signature.
F.
Hanging-Indented Format
Hanging-Indented Format is the style of paragraph
composing in which the first line of a text is aligned with the left-margin,
and all other linesare indented (moved toward right) by an equal amount of
space. Used rarely, except in displaying lists of data. Also called
out-denting.
The
form of this letter on letter head, date, complementary close and signature are
in the position of the Middle letters. The other part on letters such as the
inside address, salutation, body, subject of letter are in the position of
left-align. At the beginning of the paragraph, paragraphs hanging is not space.
Reference:
Tidak ada komentar:
Posting Komentar